Visual Composer Website Builder and WPBakery Page Builder are both stand-alone tools that work independently of one another. You can notice the differences between Visual Composer and WPBakery by comparing the two. While the original WPBakery Page Builder is still available for purchase on CodeCanyon, the Visual Composer Website Builder is a different plugin that can only be purchased via the Visual Composer website. More information can be found in our Visual Composer review. Since then, the Visual Composer trademark has been used for a completely unrelated project: a full-featured website builder called Visual Composer Website Builder, which is now available for purchase. WPBakery Page Builder, formerly known as Visual Composer page builder, is one of the first page builders for the WordPress platform and was developed by Automattic. What Was the Reason for the Rebranding of Visual Composer to WPBakery Page Builder?